Founded in 2010 by multi-world and national champion archer Brad Patsy, 60X Custom Strings makes individually built bow strings and cables for archers and bowhunters. What began in Patsy’s basement after he grew frustrated with stretching strings has become a Cowansville, Pennsylvania company shipping worldwide, while still custom-making each string rather than mass-producing them. The business also supplies archery equipment and bowstring-building materials for customers who prefer to maintain their own gear.