Absolute New York is a beauty brand built around making self-expression affordable and accessible to people of every gender, race, and ethnicity. Its cosmetics, skincare, and beauty tools are designed to encourage creativity and individuality, with long-wearing products such as Black Out 24 HR Eyeliner among its offerings.
Cruelty Free
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Vegan
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Self Love CosmeticsFounded in New York City in 2017, Self Love Cosmetics is an independent beauty brand making makeup for self-expression, from everyday looks to bold and avant-garde styles. Its identity centers on self-acceptance and individuality, with cruelty-free products sourced from responsible manufacturers and formulas such as its best-selling Precision Brow Pencil and made-in-USA finishing powder. The company also says it supports social causes that empower people and promote acceptance.New York, NY
NICKA K NEW YORKFounded in New York City in 1995, Nicka K New York makes professional-level makeup designed to deliver quality at an attainable price. The company has since expanded into beauty tools, accessories and K-Beauty skincare, and exports to Canada, Latin America and the United Kingdom.MELVILLE, NY
Milk MakeupBorn from Milk Studios, the downtown New York creative hub, Milk Makeup is a creatively driven beauty brand founded by four members of the Milk community. Its team develops the line in-house for people who treat makeup as a form of self-expression, with formulas designed to be easy to use and always vegan and cruelty-free.New York, NY
WaldencastBorn from the creative community of downtown New York City’s Milk Studios, Waldencast is a beauty and wellness platform built around purpose-driven brands. Its best-known brand, Milk Makeup, was founded in 2016 and expresses that creative heritage through inclusive cosmetics made for self-expression.