Founded by Malik Shamsuddin after seven years in Sialkot’s sportswear factories, Athletin Be Sporty makes custom team uniforms and sports gear from its U.S.-based operation in Celina, Texas. Shamsuddin began his own manufacturing business in 2010 and later introduced Athletin at the 2016 American Football Coaches Association convention, bringing factory-direct, fully sublimated team apparel to American teams. The company also makes ready-to-ship equipment such as its soft-shell Halo flag-football helmet, with no minimums or design fees for custom orders.