Founded by trans man Elliott and his mother Gayle, B.UR.SLF LLC makes breathable chest binders for transgender, nonbinary, gender-nonconforming and cosplay communities. Elliott’s experience wearing binders shaped the design, while Gayle brought more than 25 years of product-development experience in fabric care to turn the lightweight concept into a practical garment. Based in Cincinnati, the company also creates community-minded apparel and accessories, including pronoun patches and stickers.