Founded by Mike Repole in 2011 to challenge conventional sports drinks, BODYARMOR Sports Nutrition makes hydration beverages built around electrolytes, coconut water and a no-artificial-dyes, flavors or sweeteners formulation. The Coca-Cola Company acquired the brand outright in 2021, and BODYARMOR has since expanded from its original sports drink into low-calorie and zero-sugar hydration lines, rapid-rehydration drinks and alkaline water.
CUREBorn from founder Lauren’s experience with headaches and nausea after endurance exercise, CURE makes science-backed electrolyte drink mixes for everyday hydration. Launched in 2019, the company uses plant-based ingredients such as coconut water, pink Himalayan salt and real fruit, with no added sugar or artificial ingredients. CURE has grown from an initial 50 retail stores to more than 21,000 locations and now also makes kid-focused hydration and energy mixes.BROOKLYN, NY
HOISTBorn on the battlefield, HOIST makes rapid-hydration drinks for service members, athletes, first responders and everyday adventurers. Based in Cincinnati, the company uses an isotonic blend of electrolytes, carbohydrates and fluids designed for fast absorption and longer-lasting hydration, with ready-to-drink bottles alongside portable formats. Its formula is made without artificial dyes, sweeteners or preservatives and is formulated for the U.S. military.CINCINNATI, OH
Flying OstrichCreated by Aysel after she struggled to find a drink for ordinary workdays and commutes, Flying Ostrich makes lightly sparkling hydration drinks with electrolytes and ocean minerals. Made in the United States, its low-calorie cans use real fruit juice and five grams of sugar while leaving out added colors, artificial flavors and preservatives. The brand is self-funded and designed as a caffeine-free alternative to heavily sweetened sports drinks.
The Vita Coco CompanyFounded by best friends Mike Kirban and Ira Liran in 2003, The Vita Coco Company makes coconut water and other functional beverages through a family of brands that includes Vita Coco. The company stands apart for pairing its beverage business with the Vita Coco Project®, launched in 2014 to support coconut-farming communities through education and economic development. It became a Delaware public benefit corporation and a Certified B Corporation in 2021.New York, NY