Since 2010, Bright Concept has operated on the ground in China, where it is known for taking responsibility for the difficult gap between a brand’s idea and its finished production. The company works with brands whose launches and deadlines leave little room for error, managing custom product programs through controlled factory execution; its Porsche dealer-network project produced more than 25,000 units across multiple suppliers. Bright Concept has also been running RunDnsRun’s annual production program since 2016.