Brook37 The Atelier

Employee Size

2-10

Organization Type

Partnership

Headquarters

Princeton, NJ

Founded

2022

Built by modern career women rather than inherited as a legacy brand, Brook37 The Atelier is a women-owned tea company creating contemporary wellness rituals from globally sourced teas. The brand stands apart through direct grower sourcing, sustainable packaging, and a stated focus on real botanical ingredients instead of artificial flavors.

• MODESTINE®MODESTINE® is a New York luxury wellness tea house crafting signature blends with a tea sommelier’s eye and a strong emphasis on mindful ritual. Its collection draws on Caribbean heritage and is designed especially to support women through the stages of life, including midlife and perimenopause. Tea is treated here as a daily ceremony, with thoughtfully packaged blends and accessories that turn a cup into a slower, more intentional moment.
• Paromi TeaInspired by the bush tea of the U.S. Virgin Islands, Paromi Tea makes full-leaf teas in pyramid sachets, blending carefully selected ingredients in small batches. Founder Paul Rosen began the company after studying with a Chinese tea master, and today works with an herbalist, a master blender, and his brother Gregg to source teas from estates around the world. Paromi protects its blends in reusable opaque glass jars and uses plant-based, nylon-free sachets designed to preserve their freshness and aroma.BETHESDA, MD
• Caraway Tea CompanyFamily-owned and founded in 2010, Caraway Tea Company grew from a passion for fine tea into a Poughkeepsie-based manufacturer serving brands that need a private-label tea partner. The company is known for connecting tea makers with artisan growers and single-family estates around the world, while its SQF Level 2 Code 31 certification supports supplement-grade production.HIGHLAND, NY
• The Kate Pearl Tea RoomNamed for their great-great-grandmother Kate Pearl Loose, Becky and Jessica run English-style tearooms in Westminster and historic Sykesville, serving leisurely afternoon tea with freshly prepared food and fine loose-leaf teas. The Westminster tearoom occupies the historic William Winchester House, where four individually styled rooms and an upstairs gift shop make the experience as much about gathering and connection as dining. Their in-house signature tea blends, scratch-baked scones, and organic herbs and edible flowers grown in their own gardens add a distinctly personal touch.SYKESVILLE, MD