Husbands Jemal Edwards and Brad Doles founded CHOCnyc as a neighborhood pastry shop rooted in Washington Heights and Inwood, where they live and work. Jemal brings pastry experience from across the United States and abroad, while Brad draws on hospitality management to run the operation; together, they make seasonal pastries and desserts for their local community. The shop also keeps its business close to home by employing local residents and purchasing supplies and services from nearby vendors and contractors.