Crumbcoat Confections creates scratch-made custom cakes and teaches home bakers how to make beautiful desserts, with buttercream flowers at the heart of its work. Founded by self-taught baker Holley Brashear, the business draws on her more than 25 years of hands-on experience in grocery-store bakeries, bakeries, a storefront and home kitchens. Brashear was a 2022 Cake Masters Awards finalist in the Buttercream category, and her approach has also been featured in Pastry Arts Magazine and American Cake Decorating.