Founded in December 2023 by a Pennsylvania golfer who could not find an affordable putter with the right look and feel, Custom Stroke hand-builds personalized golf clubs, especially putters, to each player’s specifications. The company’s process begins with a consultation and ends with a precision-milled, laser-engraved club assembled by hand, complete with a build sheet; it has delivered more than 200 custom clubs. Custom Stroke also releases small, no-restock apparel drops for golfers who want equipment and clothing made outside the off-the-shelf mold.