D.G. Yuengling & Son, Inc. is a family-owned American brewery founded in Pottsville, Pennsylvania, in 1829 by David G. Yuengling. Still led by fifth- and sixth-generation family members, it brews at its historic Pottsville site as well as facilities in Mill Creek and Tampa. The brewery is especially known for its Traditional Lager, revived in 1987 as its flagship beer.