Founded by New York City ophthalmologist Dr. Ashley Brissette, Daily Practice by Dr. B makes eye-safe skincare specifically for the delicate eyelid and under-eye area. Its ophthalmologist-developed formulas bring clinical eye-care expertise to everyday products such as its eyelid cleanser and firming eye cream. The company also directs a portion of proceeds to global vision-care initiatives focused on closing the gender gap in blindness.