Dashing Diva makes at-home manicures and pedicures, turning salon-style color and shine into quick gel strips, press-on nails, and one-step polish. Its lineup ranges from no-cure Gloss strips to LED-cured Glaze designs and instant Magic Press nails, giving customers several ways to get a finished look without a salon appointment.
READY READYKnown in New York for its SoHo instant-nail shop, READY READY is a design-focused brand built around a slower, hands-on approach to beauty. Its trained makers finish each gel press-on by hand, creating reusable manicures for people who want a salon look without setting aside hours for an appointment.NEW YORK, NY
KISSFounded by John Chang in 1989 in a small Flushing, Queens studio, KISS makes at-home beauty products centered on salon-style press-on nails. Its products reached drugstores nationwide by 1992 and are now sold in more than 100 countries, with the brand also offering self-adhesive false lashes and hair products. KISS is best known for bringing quick, accessible manicures to consumers through its “Bring the Salon Home” mission.PORT WASHINGTON, NY
Revlon USRevlon US makes makeup, hair color, nail products and beauty tools, pairing familiar color lines such as Super Lustrous and ColorSilk with newer innovations like PhotoReady Lift & Fill Skin Tint and Root Erase hair concealer. Its products span everyday cosmetics and at-home beauty care, with formulas designed for quick, flexible application—from a swipe-on root touch-up to a blendable cream blush stick.NEW YORK, NY
essieEssie makes nail polish and nail-care products, turning an unusually broad range of shades into a form of personal expression. The brand’s color philosophy uses a three-note system—primary, dimensional and unexpected—to develop distinctive, vivid color, while its Gel by essie line delivers up to 15-day wear without a UV lamp. Essie is part of the L’Oréal USA family of brands and formulates its full portfolio as 100% vegan.NEW YORK, NY