Brooklyn’s Deviate Board Co. handcrafts solid-wood longboards that translate New York surf culture into street-ready rides. Founded by surfer and woodworker James Petitto, the company builds each board one at a time in its Brooklyn workshop from personally selected furniture-grade hardwood, using vertical lamination and traditional hand tools rather than industrialized production. Deviate also collaborates on custom boards and plants a tree for every handcrafted board sold.