After being stranded twice by broken starter cords, founder and CEO Paul Abell built Diamond Performance Ltd. around durable consumer products that keep small engines and essential footwear in service. The company’s Diamondcord starter cord and Diamondlace boot laces are made in the USA and backed by a no-hassle lifetime guarantee, with independent testing showing Diamondcord averaging more than 1.4 million pulls and Diamondlace lasting over 200,000 cycles.