Beauty marketer Tanya Choi founded Divine Canine after losing her dog AJ, channeling her cosmetics experience into a more thoughtful kind of pet care. The company makes made-in-USA grooming products for dogs, using human-grade ingredients in formulas designed for everyday skin, coat, and paw care.
Cruelty Free
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Warren LondonInspired by the skin sensitivities of the founder’s Boston Terrier Maurice, Warren London makes luxury grooming and wellness products for dogs and cats. The company develops its formulas with naturally derived ingredients and manufactures them in the United States at a 70,000-square-foot facility in Valencia, California. Its signature Pawdicure nail-color line and patented Distract-A-Hat reflect a playful approach to turning routine grooming into a spa-like experience.PEARL RIVER, NY
Vellus Products, IncBorn from a show-dog breeder’s search for gentler grooming care, Columbus-based Vellus Products, Inc. manufactures concentrated dog-grooming formulas for show exhibitors and pampered pets. Founder Sharon Kay Doherty began the company with her research-chemist nephew in 1992, combining hands-on knowledge of dog coats with personal-care science. Her daughter Teri became owner and president in 2014, continuing the family-owned business and its coat-type-customized approach.COLUMBUS, OH
Lillian RuffLillian Ruff is a New York pet-care manufacturer that began with a five-product idea and has grown into a 15-product line. Its cruelty-free grooming formulas are made to human standards for professional groomers and pet owners, with an emphasis on gentle care for pets’ skin and coats.FARMINGDALE, NY
TickledPetTickledPet makes single-ingredient dog treats, drawing on a family pet-care tradition that began when founder Diane opened a Minnesota pet shop in 1960. Launched in 2014 after the family struggled to find healthier options, the brand sources natural treats made in the USA, including its well-known fish-skin chews and American beef jerky. Its products are built around simple ingredients and come with an Empty Bag Guarantee if a pet does not finish the treats.POMONA, NY