Founded by Tiffany Masterson after her own struggle with reactive, unbalanced skin, Drunk Elephant makes skincare and related beauty products built around an ingredient-elimination philosophy. Its formulas use biocompatible, research-backed ingredients at skin-friendly pH levels while leaving out the brand’s “Suspicious 6,” and its signature virgin marula oil appears throughout the line.
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TELURISFounded by James Jang after his own struggle with redness, irritation, and breakouts, TELURIS makes microbiome-focused skincare for sensitive and reactive skin. Its signature TriBiotics approach combines prebiotics, probiotics, and postbiotics to support the skin’s natural barrier rather than mask problems, with development informed by more than three years of research with experts. TELURIS also formulates with EWG Green-rated ingredients and makes its products vegan, cruelty-free, fragrance-free, and free of artificial colorants.
Amoureux BeautyAmoureux Beauty makes high-performance skincare for people with sensitive skin and complex needs, including its Soft Serum and Cozy Cream. Founder and CEO Jeanine Mojum created the brand after managing eczema, PCOS-related breakouts, and damage to her own skin barrier from overly harsh products. Its formulas are clinically tested on sensitive skin and diverse skin tones, while remaining fragrance-free and vegan and cruelty-free.
Prakti BeautyFounded by Pritika Swarup, Prakti Beauty makes clean skincare that pairs time-trusted Ayurvedic wisdom with modern science, including its award-winning PritiPolish rice exfoliator. The New York company develops vegan, cruelty-free formulas that are dermatologist-tested and designed to support balanced, healthy skin, including sensitive skin. Its ingredients are ethically and sustainably sourced, and its packaging is sustainably produced.NEW YORK, NY
Doll 10 BeautyFounded by chiropractor and cancer survivor Dr. Doris Dalton, Doll 10 Beauty makes doctor-developed makeup and skincare that pair complexion coverage with skin-focused formulas. The brand’s Peptide Bounce Balm and Liquid Filter exemplify its approach: practical, multitasking beauty products built with clinically backed ingredients rather than simply layered over the skin. Doll 10’s formulas are cruelty-free and intentionally clean, with products dermatologist tested and made without parabens or sulfates.NEWTOWN, PA