Founded by Alice Lin Glover and Marie Kouadio, EADEM makes clinically tested skincare and lip care designed to work across all skin types and tones. The brand combines American dermatology with Korean innovation, testing formulas across diverse complexions and developing products such as its invisible Sunsuede SPF 50+ primer and eight-shade Le Chouchou lip balm. EADEM’s pledge includes vegan, cruelty-free formulas with no bleaching agents, reflecting its founders’ focus on beauty that supports rather than erases identity.
Cruelty-Free
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Vegan
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Lead-Free
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Dermatologist-Tested
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Amoureux BeautyAmoureux Beauty makes high-performance skincare for people with sensitive skin and complex needs, including its Soft Serum and Cozy Cream. Founder and CEO Jeanine Mojum created the brand after managing eczema, PCOS-related breakouts, and damage to her own skin barrier from overly harsh products. Its formulas are clinically tested on sensitive skin and diverse skin tones, while remaining fragrance-free and vegan and cruelty-free.
Akuwa SkincareFounded by first-generation Nigerian-Liberian Precious Gabriel, Akuwa Skincare makes inclusive, African-inspired skincare for all skin tones. Its two-product line centers on botanical formulas such as the Elite Glow Serum and Ultra Vital Pudding moisturizer, with clean, fragrance-free, vegan and cruelty-free ingredients. The brand pairs that focus with earth-conscious packaging and a partnership planting 100 trees each month.BROOKLYN, NY
SHAYDE BEAUTYSHAYDE BEAUTY makes skincare formulated with melanin-rich skin in mind, focusing on concerns such as hyperpigmentation, dark spots and post-acne marks. Its Fitzpatrick IV–VI-focused formulas combine clinically proven actives with antioxidants, and the line is made in the USA as vegan and cruelty-free skincare. The brand is also a member of the Female Founder Collective.
Prakti BeautyFounded by Pritika Swarup, Prakti Beauty makes clean skincare that pairs time-trusted Ayurvedic wisdom with modern science, including its award-winning PritiPolish rice exfoliator. The New York company develops vegan, cruelty-free formulas that are dermatologist-tested and designed to support balanced, healthy skin, including sensitive skin. Its ingredients are ethically and sustainably sourced, and its packaging is sustainably produced.NEW YORK, NY