Privately owned since 1998, East West Basics is a boutique sourcing agency known for its long-running relationships with manufacturers across Asia. It helps North American and European retailers and wholesalers develop private-label and branded goods, with U.S. merchandisers working alongside more than 50 Asia-based experts. The company has also served as a licensee for Laura Ashley and worked with brands including Kathy Ireland, Mars, Hasbro, and the NFL.