Founded by Dave Tate in 1998, EliteFTS began with a question-and-answer site and has grown into a London, Ohio-based strength brand that supplies training equipment while publishing free education for lifters and coaches. Its mission is rooted in passing knowledge forward, reflected in more than 1 million pages of published content and the company’s “Focus, Trust, Strength” name. EliteFTS also highlights American-made strength equipment and says it serves gyms, schools, and serious lifters.