Founded in New York City in 2014 by esthetician and herbal medicine expert Victoria Leung, elvis+elvin makes skincare and beauty products that pair naturally derived ingredients with modern formulation technology. Inspired by her sons’ sensitive skin, Leung shaped the brand around gentle, small-batch production and an East-meets-West approach that includes rose, Dead Sea mud and plant stem cell technology. The company established its own manufacturing facility in 2021 and has since expanded from Hong Kong counters and a Soho flagship to markets across Asia.
Savor BeautyFounded by former concert pianist Angela Jia Kim, Savor Beauty grew from Korean skincare traditions and homemade Manhattan formulations into a New York beauty company with a flagship spa that opened in 2017. Its small-batch skincare translates those rituals into a simpler five-step routine for people seeking clean, gentle care, including those with sensitive skin.NEW YORK, NY
Testament BeautyFounder-led Testament Beauty makes skincare that pairs garden-grown ingredients with clinical actives, with formulas designed to bring radiance at every age. Based in Brooklyn, the brand draws particular character from Mediterranean beauty traditions, including Damascena rose harvested in Isparta, Turkey, while its products are made in the USA with responsibly sourced global ingredients. Founder Sophia Chabbott’s line has been featured in outlets including Allure, W Magazine, and Town & Country.
Prakti BeautyFounded by Pritika Swarup, Prakti Beauty makes clean skincare that pairs time-trusted Ayurvedic wisdom with modern science, including its award-winning PritiPolish rice exfoliator. The New York company develops vegan, cruelty-free formulas that are dermatologist-tested and designed to support balanced, healthy skin, including sensitive skin. Its ingredients are ethically and sustainably sourced, and its packaging is sustainably produced.NEW YORK, NY
Herb EssentialsFounded in New York City in 2015, Herb Essentials is a holistic cannabis beauty brand built around plant-derived ingredients and a no-animal-testing ethos. The company develops skincare in New York and formulates, manufactures and packages it in Los Angeles for men and women, with products made without THC.2ND FL, NY