Born from a New York City crash and the realization that bulky helmets keep commuters from wearing them, FEND makes folding bicycle helmets designed for city riding. Its patented Smart-Fold Technology lets the helmets fold by 50% for easy carrying, while the company’s commuter-focused designs meet US CPSC and EU EN1078 safety standards. FEND also works with cycling organizations and nonprofits to expand helmet access and advocate for safer streets.
US CPSC safety certification
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EU EN1078 safety certification
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1% for the Planet
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OzmoFounded in Brooklyn in 2023, Ozmo designs helmets specifically for young riders whose families are navigating city streets by bike, scooter and e-cargo bike. Its Sidekick is built for children as young as one and is certified for e-bike speeds, combining Mips protection with a fit and everyday-damage defense system developed by founders Kenny Perkins and mechanical engineer Casey Charron. Ozmo’s kid-focused details, including a pinch-free magnetic buckle and a helmet personalization slot, are meant to make serious protection easier for children to wear.BROOKLYN, NY
NiolexNiolex makes foldable hybrid electric bikes designed around self-charging regenerative braking, letting riders carry the bike easily while recovering energy downhill or under braking. Based in New York, the company’s bikes pair a high-torque hub motor with a torque-sensing pedal-assist system and are supported by a one-year warranty covering the frame, electronics, and motor.
2nd Skull, IncBorn from founder Federico Olivares’s 2010 determination to protect his son after a bicycle accident, Pittsburgh-based 2nd Skull makes thin protective skull caps and headgear designed to add impact protection beneath a helmet or worn alone. Its products use lightweight XRD® material that stays flexible during play but hardens under sudden pressure, and are made in the USA after testing at independent laboratories. The company’s headgear has also been developed for industrial workplaces, extending its original sports-safety idea beyond the field.PITTSBURGH, PA
Brooklyn Bicycle CoDesigned in Brooklyn and ridden everywhere, Brooklyn Bicycle Co. makes city, commuter, cruiser, and hybrid bicycles for comfortable everyday riding. Its bikes draw on Brooklyn street style while emphasizing practical details such as weather-resistant components, puncture-resistant tires, upright geometry, and durable construction. Through its Buy & Ride program, each bicycle ships free and is professionally assembled at a local partner bike shop, backed by a lifetime frame and fork warranty.BROOKLYN, NY