Starting in a bedroom with one domestic embroidery machine, Brooklyn’s General Wear Inc. has grown into a needlework studio making custom embroidery, sewn pieces and full merchandise collections. Since entering commercial embroidery in 2020, the formerly named NoGentleman Inc. has paired Japanese-made machinery, German threads and experienced digitizers with a focus on detailed, timely production. Its work spans projects for businesses, artists, sports organizations and emergency response teams.