Genesis Private Label is a specialist partner for salon owners and beauty professionals who want a haircare brand of their own rather than another retail label. It offers plant-powered private-label formulas and takes customers through sampling and custom packaging, with products made for professional salon use.
Cruelty-Free
Teka Fine Line Brushes, IncMore than 50 years in the making, Teka Fine Line Brushes is a Brooklyn manufacturer known for making its own professional beauty brushes and supporting custom private-label programs. Its work serves salons and spas that need branded tools made to their specifications, from handle details to packaging.BROOKLYN, NY
Verla InternationalFor more than 45 years, Verla International has been a privately held manufacturer serving brands that need beauty and personal care products made to their specifications. The company began in nail care and has since built its reputation around formula development and practical engineering for contract manufacturing and private-label work.NEW WINDSOR, NY
Aestelance Hair CareFounded in 1992 by hair care professional Peter Kerschhagel, Aestelance Hair Care is a Brooklyn-based brand built around individualized attention rather than mass-market routines. It develops professional-grade hair and scalp care for both salon professionals and consumers, with formulas shaped around differing hair conditions, textures and styling needs.BROOKLYN, NY
Framesi ProfessionalFramesi Professional is the salon-focused U.S. arm of Framesi Milan, created for licensed hairdressers rather than retail chains or discount beauty outlets. Its professional hair products are supported by one-on-one education, technical assistance, and a FAST program built around quicker salon color services.LEETSDALE, PA