Born from two best friends’ concern about germs on airplane tray tables, Go-Be Sleeves makes reusable, washable covers that fit most standard coach tray tables. Founded by Cornelia and Barbara after a 2018 conversation in New York City, the company pairs high-performance fabric with distinctive designs and a patented honeycomb case, giving travelers a portable alternative to single-use disinfectant wipes. Go-Be also creates custom-branded sleeves for travel advisors, companies, and events.
The Restroom KitClinton, Maryland-based The Restroom Kit makes compact travel hygiene kits for cleaner, more comfortable public-restroom use, centered on a patented oversized toilet-seat cover. Founded by veteran-owned product-development company TimeAway LLC in 2012, the business was created by husband-and-wife team Bill and Sonia Massey and has since focused on its signature Restroom Kit while helping other entrepreneurs develop products. The refillable tri-fold kits are designed for travel, group outings and everyday preparedness.CLINTON, MD
JoverBorn from the founders’ experiences watching their parents struggle with impersonal mobility aids, Jover makes tailored fabric covers that give standard folding walkers integrated storage and personal style. Founded by Mary Schuleri and Kristen Hyatt, the small team offers interchangeable colors and prints with built-in pockets, helping users carry essentials while making a walker feel more personal. The Jover Walker Cover received the Provider’s Choice Gold award for Best New Product at Medtrade 2024.
AfformAfform designs travel organizers that make beauty and personal essentials visible, upright, and easy to reach, led by its patented fold-down Traveller makeup bag. Formerly known as Parallelle, the company builds each piece around “A Functional Form,” pairing structured organization with considered design. Its collection now includes toiletry bags and jewelry cases alongside the signature Travellers.
CleanerwareCleanerware makes patented flatware designed to keep utensils elevated above the tabletop, reducing the transfer of germs, bacteria and dirt to food. The idea began after a 2014 restaurant experience in New York City, leading to two years of design, prototyping and testing. Its Elvira Collection is forged from 18/10 stainless steel and individually hand polished.NEW YORK, NY