Golden Waffles makes waffle mixes and commercial waffle equipment, pairing them with service to run an all-inclusive waffle program for hotels, restaurants, and schools. The business traces its roots to Fred S. Carbon’s 1937 patent for Golden Malted Pancake Flour and now serves more than 50,000 customers across North America and over 60 countries. Its long-running commercial model still includes loaning waffle irons to accounts that use its flour, while the brand also sells its malt-and-vanilla mix for home kitchens.