Created by parents after mornings and bedtimes became a family struggle, Goodtimer makes an interactive educational device that helps young children build healthy habits through positive reinforcement. The family-owned business began developing its glowing, token-dispensing behavior game in 2018, launched the original Goodtimer in 2019 after more than three years of research and development, and introduced the app-connected Goodtimer 2 in 2024. Its approach was developed with parenting experts and clinical child psychologists, and the products have received nine parenting awards and more than 200 media features.
National Parenting Center Seal of Approval
Moms Choice Award
Time Timer LLCInvented more than 30 years ago by Jan Rogers, Time Timer makes visual timers that show time passing through a patented disk that disappears as the countdown progresses. Its research-backed products and companion app are designed for classrooms, workplaces and homes, with particular attention to supporting people with ADHD, autism and other learning differences. The company has sold more than 4 million timers in over 30 countries, and its RETRO Eco Edition incorporates rice-husk by-product and an open-face design to reduce plastic use.CINCINNATI, OH
Innogized TechnologiesFounded by Oliver and Sarah Smith, Innogized Technologies develops hardware and software that use a cross-disciplinary approach to improve everyday life. Its work centers on Neut™, a proactive “careable” designed to help parents create case-specific safe-sleep conditions for infants by considering the baby, nursery environment, and sleepwear together. The rapidly expanding startup has received two federal awards and is supported by the National Science Foundation.CLEVELAND, OH
Reflo LtdBorn from a Cleveland-area family’s experience raising three children, Reflo Ltd makes the Reflo Smart Cup, an open-rim training cup that helps children move from sippy cups to regular drinking. The company has produced its American-made cups since 2010, using a flow-control insert to slow each sip while children practice open-cup skills. Reflo says more than one million cups have been sold worldwide.CLEVELAND, OH
KawaBaby CoFounded by sleep-deprived parents Kayla and Phillip Ma, KawaBaby Co. makes a co-sleeper designed to help babies and parents sleep better. The company’s family-centered mission is to support healthier families and the communities around them.