Known for bringing custom foot support out of the clinic and into ordinary footwear, Groov creates made-to-order insoles for people seeking greater comfort during everyday activity or sport. Its ShapeSense system uses an iPhone scan to map each customer’s feet, then produces a personalized pair without a foam-box appointment; the company says its insoles are used by professional athletes and developed with input from podiatric surgeons.
HSA/FSA Eligible
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