Hardball Cider is the fifth-generation family farm venture of the Deen family, rooted in Mount Bethel’s Elvern Farms and led by founder and CEO Geoffrey Todd Deen. Deen turned his family’s longtime apple-pressing tradition into a cidery after making his first batch in 2013, with baseball providing the inspiration for the Hardball name. Its taproom, opened on the farm in 2019, extends that agricultural heritage into a gathering place for tastings and community events.