Born from a traveler’s improvised use of a bracelet at baggage claim, Helena Deneen makes Persona, a tie-on identifier designed to give luggage and other bags a distinctive identity. Its circular, streamlined design combines a leather-grain vinyl construction with personalization options, bringing a more expressive alternative to the standard luggage tag. The company also offers private labeling and fundraising programs for organizations.
XpressTags.comAfter 30 years in the tag business, XpressTags.com is known for treating these small identification tools as essential working equipment rather than throwaway supplies. The company has sold more than 500 million tags to customers needing durable, clearly marked identification for industrial and organizational work, with custom ordering designed to remove much of the usual guesswork.MONTROSE, NY
Pintag LLCFounded in November 2024, Reynoldsburg-based Pintag LLC makes customized identification and promotional products for businesses, organizations, and events. Its offerings are designed around personalized branding, with custom lanyards and apparel among the products it highlights, and the company says its US-based design and support team handles orders from small batches through large distributions. Pintag describes its products as made in the USA and ships nationwide.REYNOLDSBURG, OH
Identity Systems, IncFounded by Judy and Pat Anderson in 1987, Columbus-based Identity Systems manufactures custom name badges and other printed identification and branding products. The woman-owned, family-operated company serves high-volume corporate rollouts from a 40,000-square-foot American manufacturing facility and has supplied Walmart for more than three decades. Its distinctive badge add-ons are an original offering designed to give employee name tags extra shape, color and visibility.COLUMBUS, OH
AfformAfform designs travel organizers that make beauty and personal essentials visible, upright, and easy to reach, led by its patented fold-down Traveller makeup bag. Formerly known as Parallelle, the company builds each piece around “A Functional Form,” pairing structured organization with considered design. Its collection now includes toiletry bags and jewelry cases alongside the signature Travellers.