heroine.nyc makes vegan, cruelty-free nail polish and nail care products, built around colorful collections that invite customers to express their personalities. Its polishes are 9-free and certified by PETA and The Leaping Bunny, giving the brand’s playful, self-expression-focused approach a clearly stated animal- and ingredient-conscious standard.
PETA cruelty-free certification
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The Leaping Bunny certification
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9-free nail polish
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Vegan
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Cruelty-free
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Cirque ColorsCirque Colors makes safe, non-toxic nail polish in distinctive colors and buildable formulations, with a particular flair for translucent jelly and neon shades. The brand pairs its creative color work with 100% vegan, cruelty-free formulas and a Leaping Bunny certification, while its “Do Good” products support causes and nonprofits chosen by its community. It also works to reduce waste, including shipping orders in brown paper packaging and using post-consumer recycled plastic in its bottle caps.NEW YORK, NY
essieEssie makes nail polish and nail-care products, turning an unusually broad range of shades into a form of personal expression. The brand’s color philosophy uses a three-note system—primary, dimensional and unexpected—to develop distinctive, vivid color, while its Gel by essie line delivers up to 15-day wear without a UV lamp. Essie is part of the L’Oréal USA family of brands and formulates its full portfolio as 100% vegan.NEW YORK, NY
Duri CosmeticsFounded in 1990 and rooted in Brooklyn, Duri Cosmetics is a family-owned maker of nail and body care products, with a collection of more than 150 clean, cruelty-free formulas. Its award-winning Rejuvacote Nail Growth System remains the signature offering, while three generations of family ownership continue to guide the brand’s focus on natural-nail care. Duri’s U.S.-made polishes are vegan and formulated without seven commonly used toxins.BROOKLYN, NY
FLOSS GLOSS LtdFounded in San Francisco in 2011 by California College of the Arts classmates Aretha Sack and Janine Lee, FLOSS GLOSS makes pro-grade nail lacquer and is now based in Brooklyn. The brand grew from late-night polish mixing and a fascination with color into a line known for custom-curated shades, expressive packaging, and lacquers designed in Brooklyn and made in California. Its formulas are cruelty-free, vegan friendly, and 7-free.