Hill Sim Works makes compact sim-racing components, led by its HSW-S1 button box, which the company describes as the world’s smallest. Built around affordable upgrades for racing rigs, the shop also develops Sim Hub-integrated dashboard displays such as the HSW-SDS1. Its products are made to order, with custom stickers available for the button box and a quality guarantee covering print errors or visible defects.
ONE3 SpeedONE3 Speed grew from owner Chris Papa’s search for a better way to manage car controls in iRacing and now designs and builds sim-racing gear, including button boxes made specifically for the racing simulator. Its button boxes are laid out for touch-friendly use, require no software, and can be programmed directly in iRacing, reflecting the company’s roots in practical problem-solving by sim racers themselves. The company has also been creating sim-racing paint schemes since 1999.
Balboa RacingBalboa Racing builds the iStart, a compact electronic race-start controller that coordinates countdowns, flags, and horn signals for sailing competitions. Based in Mamaroneck, the company offers versions ranging from a professional unit with attached air horns to a controller that connects to a vessel’s existing horn. Balboa Racing also refurbishes older iStart units, replacing worn components when the circuit board and case remain serviceable.
Custom ControllerzzFounded in 2010 while its creator was still in high school, Custom Controllerzz hand-builds personalized Xbox and PlayStation controllers from genuine Microsoft and Sony hardware. Based in East Amherst, New York, the company has shipped more than 100,000 controllers and lets customers shape their builds through millions of design combinations, with every unit tested before it leaves the shop.EAST AMHERST, NY
Simcona Electronics CorporationFounded in Rochester in 1962, family-owned and operated Simcona Electronics Corporation supplies electronic components and industrial wire and cable while building custom industrial control panels. Its 70-plus employees work across three Rochester locations totaling 130,000 square feet, including a purpose-built 27,000-plus-square-foot panel manufacturing facility. Simcona combines more than six decades of sourcing relationships with build-to-print panel production, backed by ISO 9001:2015 certification and UL-certified panel capabilities.ROCHESTER, NY