How's it Feel? is a cosmetics company launching a new era for beauty by turning awareness to what's within, tackling mental health through connection and tangible experiences. They pioneer human-centered chemistry with AI and robotics, aiming to improve lives by redefining conversations about beauty, self-expression, and identity.
400 Shades of Beauty LLC400 Shades of Beauty LLC is a personal care product manufacturer inspired by nature's ingredients, striving to uplift and celebrate the community through products made with love and intention.
Self Love CosmeticsFounded in New York City in 2017, Self Love Cosmetics is an independent beauty brand making makeup for self-expression, from everyday looks to bold and avant-garde styles. Its identity centers on self-acceptance and individuality, with cruelty-free products sourced from responsible manufacturers and formulas such as its best-selling Precision Brow Pencil and made-in-USA finishing powder. The company also says it supports social causes that empower people and promote acceptance.New York, NY
Shiseido Company, LimitedShiseido is a Japanese beauty company whose long research tradition has made skin science central to its identity. It develops cosmetics and skincare products for consumers worldwide, while its Life Quality Makeup work supports people managing visible skin changes through specialized makeup and personal counseling.NEW YORK, NY
Victory BeautyVictory Beauty creates beauty products to inspire confidence and self-love. They offer velvet matte liquid lipstick and moisturizing lip gloss.