Born in Thailand and brought to New York City in 2015, I-CE-NY makes Thai-style rolled ice cream by chopping and freezing a customized ice cream base on a metal plate chilled to -15°F, then scraping it into rolls within minutes. The concept began as “I-TIM-PAD” in Thailand, where it grew to 30 franchise vendors in its first six months, and has since expanded to more than 250 locations across Asia and over 20 in the United States. Customers can build their own combinations or try creations such as Mango Sticky RI-CE, which pairs mango ice cream with Thai coconut sticky rice.