Launched in the United States in 2018 by a brother-and-sister entrepreneurial team, New York-based IL MAKIAGE makes prestige makeup and skincare for online shoppers. The tech-driven brand is best known for using an algorithm-powered POWERMATCH quiz to help customers find foundation shades, making its broad range of beauty products easier to buy without visiting a store. It expanded internationally to the UK and Germany in 2020 and Australia in 2021.
NICKA K NEW YORKFounded in New York City in 1995, Nicka K New York makes professional-level makeup designed to deliver quality at an attainable price. The company has since expanded into beauty tools, accessories and K-Beauty skincare, and exports to Canada, Latin America and the United Kingdom.MELVILLE, NY
Charlotte TilburyFounded in 2013 by makeup artist Charlotte Tilbury, Charlotte Tilbury Beauty makes prestige makeup, skincare and fragrance shaped by her three decades of work across fashion, editorial and red-carpet beauty. The British brand combines artist-led product development with an in-house beauty-tech ecosystem that includes virtual try-ons, shade matching and online consultations, and now reaches 57 global markets through more than 5,000 distribution points.NEW YORK, NY
Milk MakeupBorn from Milk Studios, the downtown New York creative hub, Milk Makeup is a creatively driven beauty brand founded by four members of the Milk community. Its team develops the line in-house for people who treat makeup as a form of self-expression, with formulas designed to be easy to use and always vegan and cruelty-free.New York, NY
LivauraFounded in New York in 1987, Livaura develops skincare, lip care and beauty tools through a portfolio of beauty brands. Its best-known signature is pH-activated lip color that adapts to the wearer, alongside its long-running retinol skincare line. Livaura says its products are made in the United States and Korea, have reached more than 50 countries, and have surpassed 100 million units sold.NEW YORK, NY