Founded in 2011 after Sasha Plavsic set out to remake her everyday lip balm with safer ingredients, ILIA Beauty creates clean makeup and skincare designed to make skin look and feel better. The brand is distinctive for treating makeup and skincare as one, pairing active skincare ingredients and mineral SPF with color while pursuing packaging that can be kept out of landfills.
Leaping Bunny Certified
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1% for the Planet
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Kjaer WeisFounded in 2010 by Kirsten Kjaer Weis, Kjaer Weis makes certified-organic makeup and skincare built around high-performance formulas and refillable packaging. Its signature system pairs sculptural metal Iconic Edition cases with recyclable Red Edition compacts and replaceable refills, a design approach the company introduced at launch. The brand is especially known for its award-winning Cream Blush and its cosmetics infused with skincare-quality ingredients.HOUSTON, TX
SaieSaie makes clean makeup built around easy, skin-focused color and glow, from its widely recognized Glowy Super Gel to its sheer Slip Tint moisturizer. The brand’s formulas are vegan and cruelty-free, and Saie pairs its beauty line with environmental commitments including Plastic Negative certification and donating 1% of sales to earth conservation through 1% for the Planet.
Wander BeautyFounded by serial entrepreneur Divya Gugnani and model Lindsay Ellingson, Wander Beauty makes streamlined makeup and skincare essentials designed for busy routines and life on the go. Its multitaskers are co-created with the brand’s community and formulated with clean, globally sourced ingredients, including the award-winning Baggage Claim eye masks and Pack Up & Glow mineral SPF 40.New York, NY
Doll 10 BeautyFounded by chiropractor and cancer survivor Dr. Doris Dalton, Doll 10 Beauty makes doctor-developed makeup and skincare that pair complexion coverage with skin-focused formulas. The brand’s Peptide Bounce Balm and Liquid Filter exemplify its approach: practical, multitasking beauty products built with clinically backed ingredients rather than simply layered over the skin. Doll 10’s formulas are cruelty-free and intentionally clean, with products dermatologist tested and made without parabens or sulfates.NEWTOWN, PA