Founded by Georgina Jean-Dusseck in 2018, J.D. Body Treats grew from her effort to help her children’s unresolved skin rashes into a New York-born holistic wellness brand. Its self-care boutiques and community programming reflect a broader mission: helping people make intentional care part of everyday life while creating space for healing and connection.
Treasured EmpireFounded by Nadia Olivia after creating a natural salve to help her daughter’s severe skin rash, Treasured Empire makes handmade, natural and organic skincare in Brooklyn. Its Treasured Beauty line pairs aromatherapy and plant-based care with scripture and faith-centered intentions, while Treasured Hands extends that approach into DIY beauty and creative workshops. The company also develops wellness boxes that connect daily self-care with reflection and spiritual practice.BROOKLYN, NY
Don't B. AshyBorn from a grandmother’s reminder to “Don’t be ashy,” Don’t B. Ashy makes small-batch body care handcrafted in Brooklyn, New York. The Black-owned brand frames moisturizing as inherited resilience and self-tending, with products such as its signature lemongrass-and-rosemary body butter made for skin and spirit. Its “Love, Me” collection extends that idea through a custom scent collaboration with Tiffany D. Cross.NEW YORK, NY
Juss Rite CreationsJuss Rite Creations is a family-owned Maryland business that grew from founder’s daughter Nyomie’s interest in making body care products. What began in a family kitchen has become a small-batch maker of natural self-care goods for people seeking gentle, everyday care, with products also offered at local Maryland and DMV pop-up events.GAITHERSBURG, MD
Brunel BeautyFounded by Jasmine Tookes and Sabrina Castenfelt, Brunel Beauty makes bodycare products that turn everyday skincare into sensory wellness rituals. Made in the United States with globally sourced ingredients, its clean formulations pair active skincare ingredients with fine fragrances designed around moods such as confidence, relaxation and energy. The brand’s body oils and lotions are vegan, cruelty-free and formulated without sulfates, parabens or phthalates.NEW YORK, NY