From a Zanesville restaurant kitchen to a growing Ohio food brand, Jose Madrid Salsa makes New Mexico-style salsa shaped by the Zakany family’s Mexican heritage. Mike Zakany developed the recipes through research, experimentation and customer feedback before launching the company in 1987, naming it for his beloved grandfather from Clovis, New Mexico. First sold in gourmet and grocery stores in 1988, the company now offers 25 different salsas, with fruit-forward flavors and heat levels that reflect its willingness to move beyond traditional red salsa.