After trading city life for a 16½-acre farm in 2014, a family of five turned homegrown ingredients into KB White Farm, a Conesus maker of handmade, small-batch soaps and natural body-care goods. The business began with teas and a few soaps in 2017, inspired by a wish to avoid waste and offer the family healthier products, and has since grown to include a farm store and market booths. Its bar soaps include vegan, cruelty-free options made without phthalates, parabens, SLS or SLES.