Founded in 2015, Kokie Cosmetics makes full-line makeup and skin-care products aimed at bringing high-end-style formulations to an accessible price point. The brand’s inclusive approach is backed by more than 30 years of collective beauty-industry formulation experience, with products globally manufactured and performance-tested. Kokie is cruelty-free and certified by both PETA and Leaping Bunny.
PETA Certified
Leaping Bunny Certified
Cruelty-Free
Compliance program
tarte (Tarte Inc.)Founded by Maureen Kelly in 1999, tarte is a cosmetics company making makeup and beauty products built around its “high-performance naturals” approach. The brand is best known for Shape Tape concealer, created from Kelly’s experience with cystic acne, and has maintained a cruelty-free stance for more than 25 years while offering vegan-friendly options and formulas featuring naturally derived ingredients.NEW YORK, NY
Winky LuxFounded in 2015 by longtime friends Natalie Mackey and Nate Newman, Winky Lux set out to make beauty feel less self-serious and more joyful. The New York City brand creates playful makeup and skincare for everyday rituals, with a focus on cruelty-free, plastic-neutral formulas and transparent ingredient standards.
Stila CosmeticsFounded in the 1990s by celebrity makeup artist Jeanine Lobell, Stila Cosmetics creates high-performing makeup that brings runway artistry into everyday play. The brand is particularly known for versatile, artist-informed formulas and its Stay All Day Waterproof Liquid Eye Liner, an icon launched in 2009. Stila is also Leaping Bunny certified and supports self-expression through inclusive, cruelty-free beauty.New York, NY
Self Love CosmeticsFounded in New York City in 2017, Self Love Cosmetics is an independent beauty brand making makeup for self-expression, from everyday looks to bold and avant-garde styles. Its identity centers on self-acceptance and individuality, with cruelty-free products sourced from responsible manufacturers and formulas such as its best-selling Precision Brow Pencil and made-in-USA finishing powder. The company also says it supports social causes that empower people and promote acceptance.New York, NY