Koral is a beauty-care company built around reducing the plastic waste associated with everyday personal-care routines. Its home system lets people turn dry refills into personalized products with tap water, reusable bottles, and a beauty blender that heats and mixes the formula.
Izzy Zero Waste BeautyIzzy Zero Waste Beauty makes clean beauty products designed to be returned, sterilized, refilled and used again rather than discarded. The company grew from an engineer’s concern about cosmetics waste and uses medical-grade, American-made stainless-steel tubes that can be cleaned and refilled up to 10,000 times, along with reusable shipping mailers and water-soluble skincare refill pods. Its formulas are vegan-friendly and cruelty-free, with every formula identified as EWG Verified.New York, NY
Prose Beauty IncBuilt around the idea that beauty should be personal, Prose Beauty is a made-to-order beauty company creating individualized formulas for customers’ hair and skin. Its products are freshly bottled in Brooklyn or Los Angeles, while in-house cosmetic chemists support the company’s research-driven approach. Prose is a Certified B Corporation and Climate Neutral Certified company.BROOKLYN, NY
Aer CosmeticsFounded by Paige DeAngelo with her grandfather in 2021, Aer Cosmetics makes a refillable mascara system built around dissolving mascara tablets and a reusable container. Its Infinity Mascara grew from DeAngelo’s concern about the waste of single-use makeup, and each kit is still made by hand, tablet by tablet. The company pairs that low-waste design with a tubing formula that is vegan, cruelty-free and made in the USA.PHILADELPHIA, PA
Function of BeautyFunction of Beauty is a personalized beauty-products maker founded in 2015, producing formulas in-house at a U.S. facility. Its chemists and beauty experts formulate made-to-order haircare and bodycare, and the company says it has created 15 million customized products.PAXIONS, PA