Founded by Danielle as a response to harsh chemicals in conventional beauty products, Lavanila makes natural deodorants, fragrances and body-care products built around its “100% Healthy” approach. The brand is known for pioneering a healthy fragrance and an award-winning natural deodorant, using clinically tested formulas with natural technology while leaving out aluminum, parabens and other harsh chemicals. Lavanila’s vegan, cruelty-free collection also ties each online order to planting a tree through The Nature Conservancy.