Founded in 1999 after its owner needed an affordable alternative to a $40,000 wrecker, Lift and Tow designs and manufactures hidden wheel-lift systems that turn three-quarter-ton and larger pickups into tow trucks. The company says it pioneered the truly hidden wheel lift, building its equipment in the United States for towing and repossession work, with professional installation and support available. Lift & Tow LLC was sold to Hidden Lift & Tow LLC, operated by Eugene Hurst, in 2016.