Born from the Appalachian roots of husband-and-wife founders Evan and Chelsea Bunn, Local Yokels Trading Co. makes hand-drawn Appalachian apparel and goods alongside its locally manufactured Spitfire fire multi-tools. Founded in 2021 and launched publicly in 2022, the company keeps Spitfire development and manufacturing close to home in Ripley, Ohio, where more than 10,000 units have been sold. Chelsea’s illustrations give the brand its distinctive voice, while the founders’ mobile storefront, a converted 24-foot school bus called Critter, carries that work to customers in person.