Born from a New York apartment nickname, Lucky Chick makes art-inspired, vegan and cruelty-free beauty products built around easy, skin-first glow rituals. Founder Stephanie has been developing the brand for more than 25 years, launching its original bath-and-body line in 2000 before relaunching it in 2020 with her mother’s artwork as a creative influence. An IPSY partnership later introduced Lucky Chick products to more than 1.4 million try-ons.
Vegan
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Cruelty-Free
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Milk MakeupBorn from Milk Studios, the downtown New York creative hub, Milk Makeup is a creatively driven beauty brand founded by four members of the Milk community. Its team develops the line in-house for people who treat makeup as a form of self-expression, with formulas designed to be easy to use and always vegan and cruelty-free.New York, NY
Winky LuxFounded in 2015 by longtime friends Natalie Mackey and Nate Newman, Winky Lux set out to make beauty feel less self-serious and more joyful. The New York City brand creates playful makeup and skincare for everyday rituals, with a focus on cruelty-free, plastic-neutral formulas and transparent ingredient standards.
Manic Panic NYC INCFounded by punk-rock sisters Tish and Snooky Bellomo in 1977, Manic Panic NYC makes vivid, semi-permanent hair color and related hair-care products. The woman-owned company has kept its formulas vegan and cruelty-free since its beginning, helping turn brightly colored hair from a subculture statement into a familiar beauty choice. Manic Panic also donates at least 15% of its net profits to charitable organizations supporting people, animals, and the planet.LONG ISLAND CITY, NY
Silk NaturalsKaren Stark founded Silk Naturals in 2006 after deciding to make the makeup she could not find, building an independently owned beauty company in Trumansburg, New York. The business began with Perfecting Powder and now develops clean, cruelty-free formulas through extensive ingredient research and repeated testing, often shaped by customer requests.TRUMANSBURG, NY