Luxe Brands develops and distributes prestige beauty products, building fragrance and other beauty lines around celebrity, designer and lifestyle identities. Based in Florida, the company has built a portfolio that includes Ariana Grande and Nicki Minaj fragrances alongside partnerships with Cosmopolitan and Hummer, using brand-specific collaboration from product design through creative campaigns. Its Ariana Grande fragrance business surpassed $300 million in retail sales in less than five years, with several releases earning major fragrance-industry awards.