Since 1918, Mar-Vo Mineral Co. has formulated and produced livestock minerals, and it now makes Lucky Buck deer minerals and related wildlife-feed products. After Dave Wheeler acquired the company in 1996, its cattle-nutrition experience shaped Lucky Buck Mineral, launched in 1997 to support deer health with controlled intake. The company manufactures in a 160,000-square-foot Hillsdale facility purchased in 2015 and distributes Lucky Brand products nationwide through thousands of retail stores.