Founded in New York City in 2020 by Natalie White, Moolah Kicks makes performance basketball sneakers engineered specifically for the female foot. The brand says its hoopers shape the designs through wear testing and collaboration, and it has grown to more than 500 stores, with shoes worn by WNBA players and AAU teams. Moolah Kicks focuses exclusively on women’s basketball, reinvesting its revenue in equipment, marketing, and sponsorships for female players.
Faryl RobinLaunched from Faryl Robin Gilston’s New York City studio apartment, Faryl Robin develops private-label footwear for brands and retailers. Founded more than two decades ago, the company is female-founded and built around Gilston’s mission to create shoes that empower women. Its work combines footwear design with a distinctly women-centered point of view.NEW YORK, NY
AVIVFounded by former professional American-Israeli basketball player Tamir Goodman, AVIV reimagines basketball equipment with a moisture-wicking, antimicrobial net that dries and cleans the ball as it passes through the hoop. Based in Baltimore, the company also makes removable net signage that lets teams and sponsors change their branding without damaging the net, while championing women’s sports and gender equality.BALTIMORE, MD
Juno JonesFounded by Emily Soloby after she saw the lack of safety footwear that women would actually want to wear, Juno Jones makes ASTM-certified safety boots and work shoes designed around women’s feet. Emily and her husband Ryan drew on their experience running a national truck and heavy-equipment safety training firm, creating practical footwear for workers who need protection without giving up comfort or style. The company also works to make women in construction, transportation, engineering, and other traditionally male fields feel seen and equipped for the job.316210PHILADELPHIA, PA
KoStudio.coBorn from founder Yin’s own experience of feeling out of place in the boxing gym, KoStudio.co designs women’s boxing gloves and training gear around female proportions rather than shrinking down men’s equipment. Its in-house designs are tested with real fighters, design consultants, and gender-ergonomic experts, pairing wrist-supportive function with expressive styles and a community built to help women feel at home in the sport. More than 8,000 women have chosen to train with KO over generic boxing brands.