Founded in 2015 by pharmacist and mother of three Nina Farzin, oogiebear makes doctor-designed baby-care tools that help parents clear little noses and ears more gently. The company is best known for its patented, bear-shaped dual-ended booger picker, which grew from Farzin’s experience caring for her own congested babies and later appeared on Shark Tank, where oogiebear secured an investment deal. Its collection has expanded into everyday newborn-care essentials, including oral-care tools and organic balms.
BabyganicsFounded by two dads who wanted products suited to the messy realities of raising children, Babyganics makes everyday personal-care, home-care and outdoor products for babies, kids and their families. Its formulas favor plant-derived and organic ingredients where feasible, avoid ingredients such as parabens and phthalates, and are not tested on animals. The range includes everything from foaming bath products to mineral sunscreen and household cleaning essentials.
Brown Babee CoBrown Babee Co. grew from Chelsey Hayes’s search for better care after her daughter Chancellor was diagnosed with eczema at four months old. The company creates dermatologist-tested skin care for babies and children with sensitive or eczema-prone skin, taking a proactive approach designed to support the skin barrier before a flare.
NUK USA LLCFor more than 70 years, NUK USA has designed and developed feeding and soothing products for babies and toddlers, from its recognizable orthodontic pacifiers and anti-colic bottles to cups and tableware that support each step toward independence. The company says its designs combine scientific expertise with parent feedback and are scientifically proven to support safe, healthy development. NUK products are made to help families move smoothly from first latch to first sip and, eventually, independent eating.TARRYTOWN, NY
POPPIES TOYS, LLCBorn from a teething struggle with their seven-month-old daughter, Poppy, POPPIES Toys designs sensory teething toys with playful shapes and suction cups for babies and growing children. The family-run company launched through a Kickstarter campaign and produces its toys with a U.S.-based manufacturer using medical-grade, BPA-free and PVC-free silicone. Designed to move from teething into bath and playtime, POPPIES products are also third-party safety tested.CINCINNATI, OH