Philadelphia-based Paper Roo Package Design and Branding turns consumer products into retail-ready brands and packaging, taking projects from concept and structural engineering through finished artwork and carton manufacturing. Founded by Chief Creative Officer Nicole Light, the boutique has helped launch thousands of new and rebranded products over the past 15 years, with particular expertise in packaging that works both on the shelf and on automated production lines. Light also brings working knowledge of FDA, FSIS and USDA requirements to projects for clients in North America and Europe.